Product Spotlight

Denim history

Denim had its origin from a little town in France called "Nimes" adjoining the River"De Nimes". Originally used as tent-cloth, Denim was found to be a fabric of great utility as it was able to withstand the roughest of conditions. In 1850s, when Levis Strauss decided to make work-clothes out of denim, it did not take long for the waist-high overalls to become the fabric of choice. Denim clothes with copper riveted pockets were so strong that it helped miners to carry gold nuggets comfortably. Ever since this fabric arrived on the American soil, it changed course to become a legendary fabric. From there, the rugged jeans became the favourite of American construction workers.

There is a real life incident which happened in America. A construction worker's life was saved when in mid fall his jeans loop got stuck to a crane's hook. The endurance of loop was so strong that it broke the fall of the worker.

From the hard working men's' working wear, it moved on to be a fashion icon and still attracts millions of people across the world from all walks of life. Initial manufacturing facilities had a variety of in-built problems of inconsistency in shade, knotting of yarn, etc. Modern day advances in technology have ensured that the denim that rolls out is of the perfect shade throughout, soft as the petals of flower and tough as horse! In fact, techniques like sandblasting, localized abrasion and hem damage are often employed to give modern denim the old miners' look!!! Its unique qualities of comfort and resilience make it a fabric unlike any other.